Contact us:

Mr Simms Olde Sweet Shoppe Ltd

12 St. Mary’s Gate, Stafford ST16 2AS

+44 (0) 1785 256959

info@mrsimms.co

Mr Simms Sweet Shop © 2024

OUR VISION IS TO REDEFINE SWEET TRADITIONS…

…bringing a fresh, new perspective to the best of traditional British sweet shops so that they continue to be loved by all the family, just as much today and tomorrow as they were in years gone by.

OUR CORE VALUES

are based upon the timeless sweet traditions that we're inspired to redefine. They are the fundamental principles that guide what we do and why we do it.

THE GREATER GOOD

Mr Simms is so much more than just a sweet shop. We care for our customers, play a role in our local communities, retail responsibly and encourage people of all ages to look after the health and well being of themselves and others.

WONDER & JOY

We love selling products that people love, watching eyes open and jaws drop, seeing memories rekindled and new ones created. We believe that everyone's day can be made a little sweeter with a visit to Mr Simms.

BEST OF BRITISH

Whilst we stock products from all over the world, our heart firmly belongs to Britain and we're committed to celebrating our outstanding confectionery heritage and supporting home-grown manufacturers and brands.

The Mr Simms franchise shops are effectively a network of independent businesses operating in a wide variety of locations from rural villages to seaside towns, tourist hotspots to bustling cities - and all under the same brand.

Our property portfolio covers a range of store sizes and formats, in both traditional high streets and modern retail centres. This diversity is part of our unique character but, without careful management, it also risks confusing our customers and undermining our sense of value.

Our vision and values provide the common ground upon which we can all stand together and set a new standard for traditional British sweet shops around the world. Mr Simms is so much more than just a sweet shop. We care for our customers, play a role in our local communities, retail responsibly and encourage people of all ages to look after the health and well being of themselves and others.

OUR BRAND: SO MUCH MORE THAN JUST A SWEET SHOP